275. Get your voice in the media with Heidi Anderson
In this episode, I’m joined by the absolute Queen of PR, Heidi Anderson — and this conversation was well worth the wait.
Heidi has nearly 20 years of experience in media, from reality TV to live radio, and she was one of the first Australian media personalities to openly speak about anxiety on air, long before vulnerability became mainstream. That moment went viral, reached millions, and changed everything.
In this episode, we talk about:
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Why using your voice can feel so exposing — and why that “naked” feeling is often a sign you’re doing something powerful
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Heidi’s defining moment on live radio, sharing “I hate myself,” and how it transformed her connection with listeners
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Why the stories we’re most afraid to share are often the ones that create the deepest connection
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How PR is really about relationships, not self-promotion
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Why you should consume the media you want to be featured in before you pitch
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Heidi’s simple and effective 20–20–20 PR method (just one hour a week)
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How to overcome the fear of rejection, judgment, and “what will people think?”
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The difference between speaking confidently and speaking your truth
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Why telling your story first gives you control of the narrative
This episode is honest, funny, deeply human, and full of permission to use your voice — even when it feels uncomfortable.
If you’ve ever wanted to pitch the media, grow your visibility, or stop holding yourself back from being heard, this one’s for you.
Connect with Heidi on Instagram @_heidianderson and join her Pitch like a Publicist program.
🔗 LINKS:
- Get your copy of my book VOICEPRINT NOW - https://www.sallyprosser.com.au/book
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✨ Get the VOICEPRINT CODES ORACLE CARD DECK:
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NEW CLIENTS - 60 min 1:1 BOOK HERE
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Want to explore what’s holding your voice back? Book a free chat HERE
Resources:
🎤 The Magnetic Voice Formula Mini-Course – use code MAGNETIC for your discount
🧘♀️ Public Speaking Chakra Meditation (available at checkout)
🔮 Soul Speakers Membership – includes free access to the mini-course
📺 Follow along on socials @sallyprosservoice @thatvoicepodcast